You can’t of course forget about marketing – from news and radio appearances, to buying a million YouTube views, to local concerts and mentions.įor proof, here are two albums that were recorded almost entirely with a $100 Shure SM57 dynamic cardioid microphone. It’s important to remember, however, that a great album often has more to do with imagination and how it was recording than what it was recorded on. New technological advancements of the past decade have given the industry better sounding recording gear at more affordable prices.īecause of this, it can be easy to become caught up in buying more and more gear for your studio in search for a better mix. There’s never been a time more favorable for do-it-yourself producers and musicians.